Create a Social Strategy in 6 Easy Steps
Every online marketing expert will tell you to create an effective social media strategy to help create exposure for your business. Leveraging multiple social channels to bring your brand to the appropriate audience is the best way to reach prospective customers and build a successful business. This quick guide will illustrate how to effectively build a social media marketing platform in six easy steps.
- Define your Message and Streamline Your Brand
Before you start broadcasting content all over the social media universe take time to refine your brand. Settling on one clear message makes outreach easier and prevents confusion. When a customer sees your brand, they will know what to expect regardless of the channel used for interaction
- Establish a Presence on Every Relevant Channel
Audit your current social media presence and add every channel relevant to your business. Some channels will perform better than others, but because content can be shared across platforms easily it makes sense to be present on as many outlets as possible.
- Create Goals for Outreach and Create a Calendar
Clearly identify activity goals for each channel you utilize. Content should be consistently deployed on every channel. Building a calendar will help organize your campaign and can be useful in determining which interactions had the most impact when you review your analytics.
- Build Platform Strategies Based on Success in Your Industry
Paying attention to what your competitors are doing on social media pays big dividends. Capitalize on current trends by emulating successful campaigns, or incorporating popular features into your own strategy.
- Test, Evaluate, and Modify Constantly
Great social media campaigns require constant maintenance. Test new ideas in limited quantities and evaluate performance with careful analysis. Continually evaluate your outreach to assess which platforms are reaching your ideal customers and which are not. Do not be afraid to modify your strategy when faced with poor performance.
- Engage and Respond
Whenever possible, engage directly with users. This interaction will personalize your brand, and give your business a personality in keeping with your mission statement.